Apple has been the undisputed darling of electronics marketing since the introduction of the iPod. Everything they touch turns to gold, and they’ve built the mystique of the Apple brand into a legendary golden goose.

- Image via CrunchBase
But it’s been a tough week for Apple.
People have been grumbling about the arbitrary and seemingly random approval process for apps on the iPhone, but the applesauce really hit the fan this week when Apple revoked apps that work with Google Voice app:
This has set off a small firestorm among developers:
- I Quit the iPhone (Michael Arrington)
- Seriously, What is Going on with the App Store? Blocks, Delays, and Awful Apps Slipping Through (ReadWrite Web)
- stevenf.tubmlr.com
Is this the beginning of the end for Apple? Probably not. This isn’t the first time Apple has made some consumers mad, but there’s only so many times they can pull stunts like this before it starts to catch up with them.
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- Google Voice Debacle Causes Arrington to Ditch the iPhone, and With Good Reason [IPhone] (gizmodo.com)
- Fed Up, A Popular Mac Developer Quits The iPhone (techcrunch.com)
- Apple’s Chickenshit Approval Process Has Gone Too Far [Apple] (gizmodo.com)
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