Microsoft “7” — This can’t be for real, can it?

Microsoft is apparently calling their Vista successor "7", according to Techmeme and Engadget. Now, I know that Microsoft has a track record of picking some odd code names, but this one takes the cake.

I think if I were picking code names at Microsoft, I'd steer clear of Borg references. Then again, maybe we're seeing the first glimpses of their next ad campaign:

Microsoft "7"

Think sexy Borg:

... not Bill Borg: